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Cradle to Cradle
Author: William McDonough, Michael Braungart · Year: 2002
The founding argument for regenerative design: waste is a design flaw, not a fact of life. McDonough and Braungart show how materials, water and energy can circulate safely and indefinitely instead of being spent and discarded — the SDF's Sustainability motto at full depth, not eco-efficiency tweaks but a redesign of the flows themselves, and a concrete picture of an economy built to give back.
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