Community
A shared, growing library from the community. Browse the grids freely; log in or create an account to open an item’s details.
Good is the New Cool
Author: Afdhel Aziz, Bobby Jones · Year: 2016
A marketing-world manifesto for brands that do good and do well — treating environmental and civic problems as a way to grow rather than a cost to bear. In SDF terms it presses on the Economics motto (business rethought around shared benefit) and the semiotic-communicational work of what a brand says it stands for.
Members only
Log in or create an account to see the links, images and full details.